Media Work by Philip Edgington

Advertisement Production (Resub) - 17May2012

Thu, 17 May 2012 11:42:38 +0100

Today we had our third meeting for advertisement production. It has become apparent that some parts are moving faster than expected (we have nearly finished the first scene and am about to film the thrid scene) but some are moving slower than expected (such as finding an office,as employers kind of need their offices to earn a living…).

Hopefully the three scenes can be completed soon. The second scene, although essential, is possibly one of the most difficult scenes I have ever had to plan in my academic career, but the “reward” at the end should be good.

My target is to complete the advert by the end of the month.

My video installation - “Unappreciated Technology”

Wed, 02 May 2012 12:47:58 +0100

My video installation - “Unappreciated Technology”

Advertisement Production (Resub) - 30April2012

Mon, 30 Apr 2012 19:00:57 +0100

Today I briefed my team fully on the advert idea and what the necessary stages are to complete in order to get it done. I also discussed the idea with another member of our group and found that the script lacked a beginning, hence one was added in a montage of numerous job adverts being answered. I have also created the ending graphic.

The first stage is to find the locations, and I have already had some ideas of houses to film in. I will scour the area to find a suitable office for filming in. Next stage is to find actors.

Hopefully this can all get done for next week so that filming can begin asap. I want to make a beautiful and inspiring advert.

Advertisement Production (Resub) - 26April2012

Thu, 26 Apr 2012 19:33:32 +0100

I’m just one more criteria off of gaining a distinction for Advertising, hence I have chosen to create a new and complex 60 second advert instead of a 30 second one.

After pitching my idea (Job interviews, one interviewee gets the job, happy ending), I have uncovered a few challenges such as gaining many extras and finding a nice looking office for filming in, but I guess that the harder something is to make, the bigger the reward.

I am going to go through the idea to add common codes and conventions of advertising to it, then go about setting roles and responsibilities for my team. I want to create a schedule so that we don’t spend ages on a 60 second media piece and I aim to finish it by the middle of next month.

Video Installation - 26Apr2012

Thu, 26 Apr 2012 16:58:38 +0100

Today I edited together the video for my video installation. I wanted to simplify my original idea, as I found the original to be too complex for a student project. Currently, the idea is to use three videos showing angles on a mobile phone alone in the rain.

The idea of this installation is to suggest that people should appreciate technology more, as it probably isn’t appreciated enough.

I’m going to get everything ready tomorrow and see if I can practice setting everything up and syncing the three videos together in the time I am given. I also want to write the description and get ready for any questions.

Music Video Production (Resub) - 21Apr2012

Sat, 21 Apr 2012 10:18:48 +0100

Below is a screenshot from one the ideas I have for my next music video, which should hopefully get a distinction this time around.

The idea is to create a comedic scenario in that a male protagonist wants to save the girl of his dreams from a store robbery she is in, by going to the costume shop, the martial arts dojo and the “Super Powers” store, to become a superhero and save the day, all with chocolate bars.

Since the song is Caring Is Creepy by The Shins, I want to make a very random and humorous video to go with the song, as well as include plenty of imagination.

The above shot was made using a camera, a chocolate bar with paper eyes and mouth, and the background is actually a 2D, not 3D image. This is the first planned shot of the video, where the hero walks down the row of shops.

Although the whole video has been storyboarded, I still need to check if it will work.

Video Installation - 09Apr2012

Mon, 09 Apr 2012 18:19:12 +0100

Today I did a test shoot for the video for my video installation. As planned, I filmed a mobile phone in the rain, as a way of making the audience feel sorry for the technology in view, and want to appreciate their phone more.

I tried filming the phone on a glass pane and the phone on the street floor. When the final shoot commences tomorrow (it rains again in the morning apparently), I will remember to make sure that the phone in upright when it is getting filmed on the street to make it more obvious that it is a phone. The glass pane shoot went better.

I think a few more touches should be added to my planning file, such as risk assessment and links to installation artists work.

Corp and Promo - 05Apr2012 (sign off)

Thu, 05 Apr 2012 12:45:52 +0100

I have finally finished corp and promo programme production. Yesterday I braved the cold weather to get the video files across to the client, and this morning saw the launch of the new videos on the Destination Chesterfield channel. The videos are now public and I can finally show them off.

Changing Face - http://www.youtube.com/watch?v=MT0zQ6KIUuQ

Business - http://www.youtube.com/watch?v=oMngWvX_Cp0

The client has been very kind in asking to do a press release to show how Destination Chesterfield has worked with Chesterfield College students, so hopefully I might end up on the newspapers (again).

What remains now is me to submit the final part of my paperwork which shows how the Business episode went from inception to final product, then I should be done with corp and promo programme production.

This was the most difficult and ambitious unit on my media course mostly because of all the pressure of working for a real business, but I am glad that it’s over.

It’s so exciting to see your work officially published.

Corp and Promo - 02Apr2012

Mon, 02 Apr 2012 21:19:28 +0100

I got an email from the client today asking for when I could get my videos over to him, as his website is about to get rebooted and would be nice to include my films.

And so, I am to give him my films over Easter, then Corp and Promo is officially finished for me.

The satisfaction is knowing that I made two decent films which are good enough to go onto a pro website.

Factual Programme Production - 29Mar2012

Thu, 29 Mar 2012 16:38:02 +0100

Today I finished off the sound editing (adding voice over / music ect) and made sure everything was at the same level and was audible. For relevant reasons, our editor was off today but the draft she made beforehand was good enough for me to play with in adding the sound.

Upon people watching it, I found that problems with the edit include it being too boring and slow in the beginning which could be disastrous for our target audience, however, the documentary seemed to engage people with the animals in the film and the young girl feeding the animals section aimed at our intended audience very well.

If we had more time, I guess that we would have shortened the opening slow moving scenes more to give it more pace, and probably redo my interview which seemed very disjointed.

Factual Programme Production - 28Mar2012

Wed, 28 Mar 2012 21:28:32 +0100

I wrote down all the final edits that need applying to the documentary before I submit it tomorrow - I think the editor will be off on that day so it’s up to the rest of the team.

I see that a few tweaks need applying, including shortening down the feeding animals part and adding more music to it, and the voice of god.

My planning file is ready for submission, as well as my interview techniques file, which is good news.

Factual Programme Production - 26Mar2012

Mon, 26 Mar 2012 16:19:08 +0100

Today we created the first draft of the documentary, as well as recorded the voice of god.

I am to edit the final version on Thursday, so I am going to add a few more cutaways during long takes and add an ending sequence.

Thankfully, everything is going well. I am going to finish off my planning file and submit it.

FMP - 24Mar2012

Sat, 24 Mar 2012 17:09:17 +0000

I have the great fortune of finding that there is an Edexel brief called Unit 38 - Soundtrack Production for Moving Image (not a part of my media course) which has an outline of what should be included and considered for a planning file for a post production sound engineer such as myself.

http://www.edexcel.com/migrationdocuments/BTEC%20Nationals%20from%202010/Unit_38_Soundtrack_Production_for_the_Moving_Image.pdf

I am going to use this for my production file, and hopefully this will ensure my planning file is correct for Tuesday.

Corp and Promo - 13Mar2012

Fri, 23 Mar 2012 18:32:08 +0000

Luckily I managed to gain some time to finish off the Business episode, and this resulted in it being finished and sent to the client.

He replied saying that he was happy with it, and mentioned how the music change made a very big difference. I will complete my additional production file and submit everything in.

Now what remains is the other group making completing their films so we can set up some kind of edit presentation.

Factual Programme Production - 23Mar2012

Fri, 23 Mar 2012 09:34:22 +0000

So far we have 6 minutes of the first draft of our documentary edited, and since we have quite alot more to add, it may run over the 10 minutes and into probably 15, unless we decide to edit some of it down and just keep in bare essentials.

Today I am going to create some of the graphics required for the film to bridge some of the parts, as well as organise a recording date for the voice of god and prepare for the final day of filming on Sunday, where I am to conduct my interview and also gain establishing shots of the farm.

I don’t mind if the documentary is long, just as long as it’s interesting and flowing.

Factual Programme Production - 20Mar2012

Tue, 20 Mar 2012 20:40:08 +0000

We prepared for the final filming day of our documentary today, by arranging the final interview and final footage.

What remains now is the writing of the structure in order to find out what needs to be said within the voice of god, which also requires recording. I’ll create one pronto.

Hopefully the piece will be strong and informative.

FMP - 17Mar2012

Sat, 17 Mar 2012 19:30:15 +0000

Over the weekend I am going to iron out all the problems in my crime thriller script which I wrote last year and put it forward as an idea for the final major project.

It’s alot more possible to make this script into an actual short film, and I’m quite proud of how it’s creative and simple.

I think the team are getting somewhere now with ideas anyway…

Corp and Promo - 17Mar2012

Sat, 17 Mar 2012 19:05:42 +0000

Yesterday I made very good progress on the final promo film. The soundtrack has been changed the new version is alot more upbeat than before which should please the client.

The amended next draft will finally be sent next week and hopefully I won’t get any more complaints.

After that, the other group should submit their amended versions and prep an edit presentation.

Factual Programme Production - 17Mar2012

Sat, 17 Mar 2012 19:00:20 +0000

Only two weeks left to put together our documentary. The next week should involve me writing and recording the voice over (we have chosen our voice of god after six auditions) and the first draft of the documentary get edited. Just one more day of filming to go (the final interview) and it’s just a matter of getting everything together.

I’m in the middle of creating graphics, and upon watching CBBC (our intended channel) I can see that they use arrows with the interviewees descriptions which could be handy for our documentary. I also plan to film our ident and creating an opening and ending sequence. I should be able to finish compiling the music ready for the film.

Once the structure of the documentary is finished, I’ll use that to create the voice over. I want it to be informative (“the food is made out of…”) as well as entertaining (“Remember to hold your hand flat when feeding the animals”) ect. Hopefully the first draft will have lots of energy to appeal to our target audience.

Video Installation - 13March2012

Tue, 13 Mar 2012 15:24:46 +0000

Today was slightly productive in that I did three paragraphs of my essay to analyse the work of Jennifer West.

Now what remains is me to analyse other video installation work to compare it with Jennifer West’s work.

I’ll use books as well as the internet for research.